Consumer Coping Behavior During Hard Times. Philippine Survey Data during the Turbulent Periods of 1984-1990 and 1997-1998

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s.

Consumer Coping Behaviour During Hard Times: Philippine Survey Data During the Turbulent Periods of 1984–1990 and 1997–1998

Eduardo L. RobertoAsian Institute of Management, Philippines.

WHAT THIS SURVEY STUDIED AND HOW IT WAS CONDUCTED

At the start of the 1990s we conducted a consumer coping study. There was an economic crisis then, as there is now, but it was different. At that time, most of us acknowledged that it was a crisis of our own making. Therefore, ending it was likewise in our own hands, or more specifically, in the hands of consumers. We looked at consumer coping behavior then...

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