Metering Systems. The TVMonitor Series of Peoplemeters

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in conjunction with the TVM2, in order to monitor vastly differing broadcast environments around the world. Finally, the paper will describe a new interface, the Multi Channel Screen Lock, which was designed in order to ensure that the TVM series of people meters complies fully with European Union legislation, and is able to meet the ever-changing technological needs of clients.

Metering Systems The TVMonitor Series of People Meters

Antonella Petra, Operations Director of AGB Media Services S.A., Italy.

INTRODUCTION

The TVMonitor series of people meters was developed by the AGB Italia Group and first installed in 1991. To date, 6,500 TVM1 and 12,000 TVM2 people meters are installed around the world, producing daily minute-by- minute TV audience measurement data.

In 1988, AGB Italia embarked upon an expansion of the group, which, until then, had operated as a subsidiary of the AGB Research plc in Italy only. The first new system to be established by the group was in...

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