A lesson for the European Monetary Union? Creating a Single Television Audience Measurement Currency in China

China, with 1.2 billion people and 300 million television households, is fast becoming one of the largest advertising markets in the world.

A Lesson for the European Monetary Union? Creating a Single Television Audience Measurement Currency in China

Justin Cahill Client Services Asia Pacific, CVSC-SOFRES Media, China.

 

CHINA - EXPLOSIVE GROWTH

In order to understand the true extent of what has happened in China, it is important to briefly point out the transformation China has gone through, from a once restricted and closed market to one of the most exciting and dynamic advertising markets in the world.

By taking a look at Figure 1, you can see that advertising expenditure has grown on average an incredible 36% per...

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