A Lesson for the European Monetary Union? Creating a Single Television Audience Measurement Currency in China
Justin Cahill Client Services Asia Pacific, CVSC-SOFRES Media, China.
CHINA - EXPLOSIVE GROWTH
In order to understand the true extent of what has happened in China, it is important to briefly point out the transformation China has gone through, from a once restricted and closed market to one of the most exciting and dynamic advertising markets in the world.By taking a look at Figure 1, you can see that advertising expenditure has grown on average an incredible 36% per...