Evolution, Not Revolution. The Future of Broadcasting in the United Kingdom

Digital delivery of TV and other digitally-delivered services is about to begin in the United Kingdom.

Evolution, not Revolution: The Future of Broadcasting in the United Kingdom

Michael SvennevigLeeds University, U.K.

 

INTRODUCTION

There can be little doubt that the topic which increasingly occupies the thoughts, actions and spending of media organisations across much of the world is digital technology. Digitally-delivered services are currently up and running or at the final planning stage in several European countries including the United Kingdom, as well as in the United States and elsewhere.

On offer will be home shopping, home banking and other financial services, Internet and Web access via the ‘smart’ TV, cinema quality TV pictures, literally...

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