Projecting the Television Audience in the Digital Future
Janice Jones Corporation for Public Broadcasting, United States.
INTRODUCTION AND BACKGROUNDPublic Broadcastings Opportunity
Digital television is a reality in the United States in 1998. For public broadcasting the leap into the digital arena represents an opportunity to enhance and expand the current service and mission. Public broadcasting has always been committed to universal access, providing broadcast service to nearly one hundred percent of the households in the United States. Public broadcasting approaches new digital service committed to the public service responsibility to ensure that new technology does...