Projecting the Television Audience in the Digital Future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States.

Projecting the Television Audience in the Digital Future

Janice Jones Corporation for Public Broadcasting, United States.

 INTRODUCTION AND BACKGROUND

Public Broadcasting’s Opportunity

Digital television is a reality in the United States in 1998. For public broadcasting the leap into the digital arena represents an opportunity to enhance and expand the current service and mission. Public broadcasting has always been committed to universal access, providing broadcast service to nearly one hundred percent of the households in the United States. Public broadcasting approaches new digital service committed to the public service responsibility to ensure that new technology does...

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