Milan 1990: Spanish TV 1990 - an explosion in supply

In ten years, the number and type of TV channels in Spin has expanded spectacularly, while growth in adspend in all media has become the fastest in Europe.

TV in Spain 1990: the explosion in supply

Jose Carlos Guterriez

In ten short years, the number and type of TV channels in Spain has expanded spectacularly, with eight new autonomic regional channels, three private channels, satellite stations and over a hundred private stations joining the two public channels that existed in 1980. Meanwhile growth in advertising expenditure across all media has become the fastest in Europe. After outlining the Spanish TV industry's recent history and current structure, this paper describes the reach, performance and comparative strengths of individual channels, and notes the implications of high TV accessory ownership. Changing...

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