Readership research and schedule planning

Phil Gullen

A review of Guy Consterdine's book: 'Readership Research and the Planning of Press Schedules' (Gower, 1988).

NOTES & EXHIBITS

Phil Gullen

Phil Gullen

In his capacity as JWT�s Media Development Director, Phil Gullen is responsible for the agency�s media research and resources unit and the development of media planning techniques and systems. At one time or another he works on just about every account in the agency, but has specific responsibility for Lever Bros. and British Telecom. He is also chairman of the agency�s Research and Development Committee. Outside JWT he regularly writes papers and speaks at conferences and seminars (preferably in exotic locations). He also sits on a number of industry committees. He...

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