Interactive functions and their impacts on the appeal of internet presence sites

Sanjoy Ghose and Wenyu Dou

The importance of the world wide web has gained considerable ground in recent years. The competition to attract customers to specific web sites is increasing at an explosive rate.

Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites

Sanjoy GhoseUniversity of Wisconsin-Milwaukee andWenyu DouUniversity of Wisconsin-Milwaukee

The importance of the World Wide Web as an advertising medium has been rapidly gaining ground in recent years. According to a recent Online Advertising Report released by Jupiter Communications (1997), total annual ad spending on the Internet reached $301 million in 1996, was expected to total $940 million in 1997, and reach $4,352 million in 2000. An interesting trend is that marketers are focusing more (by spending more) on advertising their products/firm at their own...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands