Rewards and Risks for the Drinks Industry in the New Europe
Anthony Greener United Distillers
The title of this paper is a narrow subject, I know, but I want to tackle a subject I know something about, and in doing so make a few points that have wider relevance relevance in fact to a range of businesses in different fields. Let me start by highlighting a broad point that I believe is quite often overlooked.
In all the talk about opportunities opened up by the sheer scale of the new Europe I believe some of us are missing...