John McGrath: Making Great Brands Greater
The creation of Diageo out of Grand Metropolitan and Guinness plc has produced a massive food and drink giant owning some of the worlds most famous brands, including Johnnie Walker, Smirnoff, Pillsbury, Guinness and Burger King. John McGrath, CEO of Diageo plc, talks to Judie Lannon about Diageos plans for making these great brands
Judie Lannon: Let me ask you first about your vision for Diageo. What synergies do you see coming from these fairly different companies?
John McGrath: The greatest synergy comes from the fact that the companies are all owners...