And so to Tracy Emin's Bed

Jeremy Bullmore

Various examples - ranging from the Turner and Booker Prize to Carry On films, John Player cigarettes/cricket, famous socialites and modern works of art, to new internet businesses - are used to illustrate the fact that the way in which we interpret and value an object depends on its frame or context - and if the frame changes, our mind interprets them differently.

And so to Tracy Emin's Bed

Jeremy Bullmore

For me, the real value of the Turner Prize lies in the annual reminder it delivers of the phenomenon of framing.

By framing, I mean the singling out of things: the italicising, the highlighting, the spotlighting. Year after year, objects on the Turner short list are singled out for mass attention; they are framed to attract our concentrated interest. We may like to think we judge things for themselves alone, uninfluenced by fashion or context or external commendation, but in that, of course, we deceive ourselves.

Our interpretation of just about anything...

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