Letter from America

David Bell

In future, those communications companies that will win will be the ones that manage to deliver seamlessly integrated solutions.

Cracking the Code

David Bell

From America, the message is clear: seamless communications solutions are the way of the future. Clients want to be able to tap into all communications channels to create solutions that address their fundamental business issues. And I hear the same thing from our agencies on the other side of the Atlantic.

What still isnt as clear is how, or indeed if, the traditional advertising agency can truly deliver on the promise of seamless integration. Since the 1980s, agencies have struggled to offer communications services with some measure of consistency and cohesion. They promised one-stop shopping...

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