Where are the media thinkers?

Derek Morris

Technology is transforming the way people are connected. Communications has become the economy.

Where are the Media Thinkers?

Derek Morris, Unity, argues that media planning is being done all wrong and it's just too important to be left to the current practitioners

It is not wise to have a go at everybody in one’s business: it tends not to win friends and attract business. Still, I was asked, for the Marketing Forum, to assess the progress the advertising and media buying industries are making in the new media world of today, and the trouble is I do not think that they are doing very well. Oh yes, they are doing very well...

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