Comparative Advertising
Brinsley Dresden, Lewis Silkin Solicitors, shows how comparative advertising restrictions vary internationally and are changing in the UK
Comparative advertising has never been easy. A plethora of laws and regulations have made it a challenge to refer to a competitors name or products in advertising in any medium. In recent years, however, the pendulum appeared to be swinging towards free speech and free competition, and therefore towards a greater acceptance of comparative advertising. But is it now swinging back again?
This article examines the seemingly liberalised approach to comparative advertising in the UK following the introduction of...