Children and the internet

Children's culture today entails more choice and more power than ever before. The technology explosion has resulted in an environment in which children are surrounded by more TV channels, comics, magazines, cinema screens, telephones, PCs and so on.

Children and the Internet

Anne Verrept, Leo Burnett, and Denise Gardiner, Starcom, explore the use of the Internet in children's lives

What is the culture of children today? Over the last 20 years we have seen many changes in society. If we borrow a phrase from the musical, Oliver!, we may be on the way to understanding. Oliver said, Please Sir, can I have some more? More is a key word associated with children today.

There is much more choice in all areas of life. Children undoubtedly have more power. Not only do...

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