Consumer world: How green were my values

Charles Dawson

This article discusses how 'green' (environmentally friendly) thinking and values have undergone a decline in the UK over the past five years, which is mirrored in other European countries, and tries to find reasons for this decline.

How Green were my Values?

Charles Dawson

‘Save the planet? Of course everyone wants to save the planet. What planet are you from?’

How quickly things change. It seems strange now, but little over a decade ago ‘green-mindedness’ was to most Europeans a bizarre new creed being propagated by a visionary minority (or a strident bunch of alarmist zealots, depending on your point of view at the time).

It’s not easy to establish exactly where in Europe the Green movement first emerged, but Sweden has a strong claim to that distinction. I remember reading about a Swedish wood-pulp company, whose...

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