Getting to the future faster. Using the internet to speed delphi data collection

The philosophy behind the Delphi Technique for forecasting, is to gather a group of experts, all of whom have different perspectives on the issue being studied.

Getting to the Future Faster. Using the Internet to Speed Delphi Data Collection

Alecia S. HeltonAlecia Helton & Co., United States

We should all be concerned about the future because we will have to spend the rest of our lives there.

Charles Kettering

Since before recorded time, mankind has been obsessed with predicting the future.

  • In ancient China, emperors had court astrologers and special diviners who predicted the future using a set of sticks called the I Ching, or Book...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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