Managing the knowledge. Or, a frog to be kissed

Franz Tessun

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy and/or creating added value.

Managing the Knowledge....or a Frog to be Kissed

Franz TessunDaimler-Benz Aerospace, Germany.

INTRODUCTION

Knowledge management is a challenge to all companies that wish to survive in this knowledge-dominated society and to improve their competitive position in it. The management of knowledge still has a future ahead of it, since it is the sole resource that multiplies through use. The explosion of knowledge quantities, the shortened half-life of knowledge and the increasing knowledge intensity of all management processes represent enormous challenges in the future.

At the strategic level we encounter questions regarding content, such as what do we wish to...

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