Press here: Growing co-operative ad revenue heartens the regionals

Alan Garth

Report from the Co-operative Advertising Conference run by the Newspaper Society (PressAd division). Shared advertising schemes (e.g.

Growing co-operative ad revenue heartens the regionals

Alan Garth

As many sources of regional newspaper income dry up, one sector is at least showing healthy gains. A recent Newspaper Society conference learned that co-operative advertising business will bill as much as 175 million this year. While manufacturers and retailers expediently persuade themselves that one shared ad is as good as two separate ones, new selling wheezes - e.g. multi-page features based upon 'starter ads', and related editorial services - are pacing up the trend. Meantime Henley Centre for Forecasting suggested that new retail trends - and an anticipated pre-election economic...

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