Day-in-the-life-visits: How to Make Them Happen Globally - Or Discovering Unstated Needs in a Family Environment

Norman Dyer, Susan Dray and Deborah Mrazek

Many information technology companies use marketing research as a reality check during product design and testing: research is used to evaluate the products, ascertain user/customer judgments, and the viability of user/customer interfaces.

Day-in-the-Life-visits: How to make them Happen Globally – Or Discovering Unstated Needs in a Family Environment.

Deborah Mrazek Hewlett-Packard United States Susan DrayDray and Associates, United States andNorman Dyer Rttlander Consultancy, The Netherlands

BACKGROUND

In an ever changing and evolving industry like the computer industry, it is important to stay one step ahead of the competition . One way to do that is not only to satisfy users stated needs but to also find and satisfy their unstated needs. Hewlett-Packard uses User-Centered-Design techniques to constantly involve its users/customers in the design process. Many...

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