Efficiency of Investments into Advertising: Research Experience of Advertising Campaign of 1994 in Russian Financial Market

The present article is the description of applied research, conducted by the Scientific Research Center 'V-Ratio' (Moscow) by the order of one of the largest financial companies in Russia.

Efficiency of Investments into Advertising: Research Experience of Advertising Campaign of 1994 in Russian Financial Market

Oleg L. ChernozubV-Ratio Research Center Marlies Wilms, Russia

CHAPTER 1: PECULIARITIES OF FORMATION OF THE FINANCIAL MARKET IN RUSSIA. SITUATION AT THE MARKET OF PRIVATE INVESTMENTS IN AUTUMN 1994

The financial market appeared to be one of those, where the development of market relations began during the last years of the USSR existence. The Law of RSFSR about banks and their activity (1990) gave a powerful incentive to the processes of reorganization of old and establishing new banks, re-dividing of the financial market,...

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