Efficiency of Investments into Advertising: Research Experience of Advertising Campaign of 1994 in Russian Financial Market
Oleg L. ChernozubV-Ratio Research Center Marlies Wilms, Russia
CHAPTER 1: PECULIARITIES OF FORMATION OF THE FINANCIAL MARKET IN RUSSIA. SITUATION AT THE MARKET OF PRIVATE INVESTMENTS IN AUTUMN 1994
The financial market appeared to be one of those, where the development of market relations began during the last years of the USSR existence. The Law of RSFSR about banks and their activity (1990) gave a powerful incentive to the processes of reorganization of old and establishing new banks, re-dividing of the financial market,...