The Meaning of Colour on Packaging. A Methodology for Qualitative Research Using Semiotic Principles and Computer Image Manipulation.
Jetty Plasschaert andMarlies Wilms Floet PQR (Plasschaert Quality in Research), The NetherlandsPRELUDE
Erik hurries into the supermarket with a shopping list which Ann, his wife, gave him. His two-year old daughter gives him company and is seated in the trolley. He does not like shopping, but if he does it quickly it is all right. He knows the supermarket very well, since he does the shopping here every week. The shopping list contains diapers, soda, detergent...