Research For Corporate Decisions. Outsourcing the Way IT Works

Marga Brijs and Jan Bouts

The ABN-AMRO bank has outsourced the Consumer Marketing Research Department. NIPO, a large marketing research company in the Netherlands, handles all marketing research for the consumer market.

Research for Corporate Decisions. Outsourcing the Way it Works.

Jan Bouts   NIPO, The Netherlands andMarga Brijs ABN-AMRO Bank, The Netherlands

1. SOME BASIC FACTS ON THE ABN-AMRO AND THE OUTSOURCING CONSTRUCTION

First of all we have to deal with some basic facts on the bank and the way the construction is placed within the organisation. It is necessary to know:

1.1. Which part of the bank are we talking of? 1.2. Who is responsible for the NIPO researcher? 1.3. What are the responsibilities of the NIPO researcher and where are his limits?

1.1....

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