IT as a Strategy to Manage the Process of Quantitative Research

In this paper the process of large-scale quantitative research is examined with the aim of finding ways to reduce costs and improve quality.

IT as a Strategy to Manage the Process of Quantitative Research.

Niels J. GrommNIPO BV, The Netherlands

INTRODUCTION

Centuries ago the Dutch have started to carefully build up an image of being economical. We did this with so much success, that the English language adopted expressions from this folklore: 'going Dutch' – to share expenses – and a 'Dutch treat' – an entertainment at which each person pays for himself (Oxford English Dictionary).

From this point of view it may be amazing that in 1994 NIPO, one of the Netherlands' leading market research organizations, invested heavily in the expansion...

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