Press here: who wants to make a millionaire?

Alan Garth

UK regional newspapers: the failure of the MSB (Media Sales Bureau) Group. It poses some questions about how space in regional newspapers is and should be sold to national advertisers.

Who wants to make a millionaire?

Alan Garth

UK regional newspapers: the failure of Paul Cunningham's high flying MSB group may have had complex causes, but invites important questions about the future representation of regional newspaper space to national advertisers. One dimension must be the new balance of control between the paids and frees; another, the problem of relationships between local proprietors and their national representation - together with dog-in-the-manger attitudes to the reward of high achieving national sales people.

The placing of the MSB Group into the hands of the receiver marks the end of a major success...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands