How to measure the performance of video marketing campaigns

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.

How to measure the performance of video marketing campaigns

Steven Wastie
Origami Logic

Jump to:Definitions | Where to start | Essentials | Case study | Checklist | Further reading

The digital video marketing ecosystem is going through a significant transformation. Brands are now posting videos natively on social channels like Facebook, Instagram, Snapchat and Twitter. Videos can now be inexpensive to produce, particularly live videos. And, most significantly, recent research from the Interactive Advertising Bureaushows that advertisers are allocating a greater percentage of their digital ad...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands