Polyseam: GRAFT Brand

This case study describes how Polyseam, a UK-based sealant and filler manufacturer, developed the branding for its new all-in-one adhesive and sealant by creating a range of simple, boldly designed products that leveraged the building trade's trust in the brand.

Polyseam: GRAFT Brand

Agency: The Engine Room

Executive summary

The Engine Room was commissioned by adhesive, sealant and filler manufacturer, Polyseam Ltd, to carry out a strategic review and brand development project for their innovative new product 'IPT' – an all-in-one adhesive and sealant.

The subsequent approach and design thinking outputs led to business transformation for the company. The brief was reframed and the business has experienced significant change and growth further to their launch of a new product brand - GRAFT.

Project overview

Outline of project brief

In a challenging manufacturing market, Polyseam were looking to innovate in...

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