How Nestle is defying gravity to become a digital innovator
Jo Bowman
One of the world's oldest consumer goods producers, Nestle, has set about not just moving with the times but leading in the new era, investing in both fresh capabilities and a huge shift in attitude to be part of the digital wave its CEO sees as the key to future success.
Speaking at the dmexco 2016 conference in Cologne, Nestle CEO Paul Bulcke described the structural and philosophical changes that the business has undergone over the past six years, and in which it continues to invest. The changes...