Microsoft's approach to digital storytelling

This event report outlines how Microsoft, the technology company, is using digital storytelling to engage consumers.

Microsoft's approach to digital storytelling

Stephen WhitesideWarc

Earlier this year, Microsoft's "Make What's Next" program hinted at the future of marketing by mixing a progressive message with immersive storytelling and a digital-only distribution model.

The primary piece of tentpole content supporting this campaign – released to coincide with International Women's Day 2016 – identified an underlying bias in the US education system. More specifically, a male-dominated curriculum meant that most girls aged between seven and 15-years-old could name a Thomas Edison or a Benjamin Franklin, but struggled to think of a technological pioneer of their own gender.

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