Coach taps Apple's iMessage – and abandons its branded app
Last month, Apple launched a new version of iMessage, a peer-to-peer communications tool that lets users include stickers, animations, games, video and even payment options in their digital conversations.
While the global spread of a new set of emojis and features would seem to be the most visible element of the tech rollout, a dedicated iMessage App Store – a place where brands may enrich consumer interactions with content that includes even more emojis, as well as audiovisual materials or even real-time sports scores – likely will...