Ten tips for influencer marketing in South East Asia

This article outlines ten important tips for brands looking to work with online influencers in South East Asian markets.

10 tips for influencer marketing in South East Asia

Low Lai Chow

Like it or hate it, 2016 might just be the year of the influencers. The sway of online influencers over the purchase habits of millennials – even young children – is undeniable: according to recent research by Danish toy company Lego, kids aged between eight and ten now aspire to be a YouTuber when they grow up. And as Andrea Olivato, the head of operations at influencer intelligence agency Popular Chips, singled out, it is now the fastest growing market in the digital space with a year on...

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