Me & The Bees: Strategic Rebranding

This case study details the renaming of BeeSweet lemonade, a US-based lemonade manufacturer founded and led by an 11-year-old, and the campaign to change the name, brand, and story to Me & the Bees.

Me & The Bees: Strategic Rebranding

Agency: Team One

Summary

Let me tell you the story of Me & the Bees - seven-year-old lemonade brand run by 11-year-old CEO and up-and-coming social entrepreneur Mikaila Ulmer. With the help of her parents, Mikaila nurtured her company from its humble beginnings as a lemonade stand in the front yard of her Austin home to a nationally distributed brand on the shelves of Whole Foods Market® and Starbucks®.

When I tell you how she accomplished this, you'll be inspired by Ms. Ulmer's courage and ambition. But Mikaila's American Dream almost came...

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