Me & The Bees: Strategic Rebranding
Agency: Team One
Summary
Let me tell you the story of Me & the Bees - seven-year-old lemonade brand run by 11-year-old CEO and up-and-coming social entrepreneur Mikaila Ulmer. With the help of her parents, Mikaila nurtured her company from its humble beginnings as a lemonade stand in the front yard of her Austin home to a nationally distributed brand on the shelves of Whole Foods Market® and Starbucks®.
When I tell you how she accomplished this, you'll be inspired by Ms. Ulmer's courage and ambition. But Mikaila's American Dream almost came...