Procter & Gamble rethinks reach on Facebook
In August 2016, the trade and national press took a close look at Procter & Gamble's digital practice, and decided the world's biggest advertiser was not convinced by a core part of Facebook's ad proposition: namely, targeting its users at a deeply granular level.
Some example headlines include:
- "P&G to Scale Back Targeted Facebook Ads" (Wall Street Journal)
- "Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money" (Advertising Age)
- "Why P&G Is Rethinking Advertising on Facebook" (Fortune)
But Marc Pritchard, Global Brand...