Marketing to India’s Online Women: Video, Social Media & E-Commerce

This article explores the online behaviours of India's women, and how brand marketers can capture their attention.

Marketing to India's Online Women: Video, Social Media & E-Commerce

Anamika Sirohi

I grew up watching my mother saving recipes that she would find in glossy magazines. In particular, the simple cakes she baked made special occasions memorable. I turned to some friends for baking class recommendations when my young daughter wanted to try it during summers. After some discussion, they unanimously voted for a YouTube channel. It's free, available anytime and no travel is involved.

A neighbour recently mentioned that she still retains the painstakingly maintained recipe book that she started when she got married. Only, now it's more...

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