Shelter Pet: Start A Story. Adopt

This case study demonstrates how The Shelter Pet Project, a collaboration between the Humane Society of the United States, Maddie's Fund and The Ad Council, used homeless pets online to transform the way America thinks about these pets.

Shelter Pet: Start A Story. Adopt

Agency: J. Walter Thompson

Summary: This is the real story of some of the internet's most famous pets.

In 2015, we rewrote the story of shelter pets with the goal of making adoption the number one choice for getting your next pet. This case study takes you on the journey of how the most well-loved, furry superstars on the Internet changed the conversation, transforming the way America thinks about pets; from simply wanting a pet to wanting a shelter pet.

Every year 2.4 million healthy cats and dogs are euthanizedbecause they...

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