Oh Snap: Three brands' best practices for marketing on Snapchat

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.

Oh Snap: Three brands' best practices for marketing on Snapchat

Anne Field

Last year, Gatorade's marketing team met with a group from Snapchat to hash out the brand's plans for 2016. In the course of their discussion, they hit on the idea to create a specialized lens Snapchatters could use during the upcoming Super Bowl. (On Snapchat, a lens is a feature that uses facial recognition to superimpose an interactive element over a video selfie. There are multiple lenses, and they change regularly. Popular ones in the past have let users turn themselves into pirates, rabid bunnies, or simply depict...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands