Nike: The Almighty Terrao
Agency: Wieden+Kennedy
Summary
Counting with millions of supporters, Corinthians is, by far, São Paulo's most beloved team. Additionally to the club's huge popularity, Corinthianos are widely known as one of the craziest fans in the world.
As Corinthians major sponsor, Nike knows the responsibility to develop products that resonates these devotee fans passion. Every year, the company launches home and away kits, besides a 3rd jersey - usually, more aesthetically innovative, with alternative colors to the traditional black and white uniforms.
In the beginning of 2015, after the worst sales performance since the partnership started,...