Turkcell Healthmetre: Tackling Diabetes One Food Pic at a Time
Agency: R/GA / R/GA London
Executive Summary
Turkcell - Turkey's largest telecommunications company - is on a mission.
Its mission is to go beyond being a telecommunications company to facilitating all the aspects of people's lives - from connected homes to TV on demand to health management -through its suite of connected products and services.
This is the story of how Turkcell began to live its mission by leaning into health and tackle a global problem that is particularly acute in Turkey: diabetes.
The disease contributes to one in...