Turkcell Healthmetre: Tackling Diabetes One Food Pic at a Time

This case study describes how Turkcell, Turkey's largest telecommunications company, tackled a global problem that is particularly acute in Turkey - diabetes - by removing the shroud around the condition and changing inertia into action.

Turkcell Healthmetre: Tackling Diabetes One Food Pic at a Time

Agency: R/GA / R/GA London

Executive Summary

Turkcell - Turkey's largest telecommunications company - is on a mission.

Its mission is to go beyond being a telecommunications company to facilitating all the aspects of people's lives - from connected homes to TV on demand to health management -through its suite of connected products and services.

This is the story of how Turkcell began to live its mission by leaning into health and tackle a global problem that is particularly acute in Turkey: diabetes.

The disease contributes to one in...

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