Kinetic: On a Mission to Protect Workers Everywhere

This case study describes how Kinetic, the US maker of the first wearable device designed to protect industrial workers, changed their diverse and deeply ingrained behaviour, and ensured it stuck.

Kinetic: On a Mission to Protect Workers Everywhere

Agency: R/GA / R/GA Accelerator

Intro

There are 25 million workers in the US that put themselves at risk of injury on the job. They handle moving our goods and powering our industries. Last year, US companies spent $60 billion on lifting related injuries alone.

Kinetic is a company that wanted to find a low cost, scalable solution to protect industrial workers. Workers who had over time, developed bad habits that were putting them at risk.

They recognized the problem in workplace safety: it was all about things that reduce the...

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