MyMusicRx: Bedstock - Playing From Bed For Kids Stuck In Theirs

This case study describes how an insight into kids, illness and beds ignited awareness for the flagship programme of the Children's Cancer Association: MyMusicRx, a charity dedicated to the healing power of music.

MyMusicRx: Bedstock - Playing From Bed For Kids Stuck In Theirs

Agency: Anomaly

Summary

"There's no better feeling than going to bed at night and not having to set an alarm for tomorrow morning."

Bed is great, isn't it?

Bed is a refuge.

A place to rest, recover and enjoy.

But this is a story about a totally new insight into beds.

An insight that reframes beds not as wondrous places, but as ordeals.

An insight that no charity has talked about before or acted upon.

An insight that ignited awareness for the flagship program of the Children's Cancer...

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