Halo 5: Hunt the Truth

This case study describes how Halo 5, a computer game, increased participation, provoked conversation and beat Halo 4 sales figures.

Halo 5: Hunt the Truth

Agency: twofifteenmccann

Summary

What becomes of old heroes? How many ways can they save the day before we take them for granted? Halo is one of the biggest franchises in video game history. Since 2001, millions have donned the armor to become the Master Chief, the super soldier who saves humanity from alien threats. 14 years and 10 games later, gamers had begun to grow weary of the Chief's adventures. The Chief needed a fresh start. This is the story of that rebirth.

"You either die a hero, or you live long enough to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands