Speed Read: The Last Mile
This speed read was originally published in the Admap October 2016 issue.
Most organisations spend much of their effort on the start of the value creation process but a lot less attention to the crucial 'last mile' where consumers make a choice. This book shows how to use insights from behavioural science in order to close that gap
The Last Mile: Creating Social and Economic Value from Behavioral Insights helps readers to understand behavioural science and apply its lessons to their organisations' last-mile problems
The Last Mile...