3 ways to engage with Boomers through digital design

Karwai Ng

This article looks at how the Boomer market segment is under-served by current technology provisions and finds three ways in which brands can engage with these wealthy consumers by serving their specific needs.

3 ways to engage with Boomers through digital design

Karwai NgSapientNitro

The over-50s market is huge but is not being served with technology suited to their needs. Design thinking methodology that invites Boomers into the process can create products and services that offer new value propositions for this wealthy and tech-savvy demographic.

The world's population is ageing. By 2050, for the first time in human history, the number of people aged over 65 will outnumber children aged 5 and under. It's a statistic oft-heard but not acted upon, especially in digital service design. It's hard to think of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands