How to turn product recalls into an opportunity for consumer engagement

This article exmaines how brands can use product recalls to their advantage by reconnecting with consumers, gathering intelligence and enhancing loyalty.

How to turn a product recalls into an opportunity for consumer engagement

Farzad HenarehStericycle ExpertSOLUTIONS

Product recalls don't have to damage brands. Handled sensitively and with agility and efficiency a recall can provide an opportunity to renew connections with customers, enhance loyalty and gather valuable intelligence, turning a potentially negative situation into a customer relations advantage.

Traditional thinking is that a product recall has to be a detrimental event for any company, with potentially overwhelming consequences for the brand and its reputation among customers. True, no company should take a product recall lightly, but if it is handled...

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