Social media can create retail sales - with the right marketing

This article examines how marketers can move from just using social media as a branding channel towards exploiting the full range of new ad formats and 'buy now' buttons to generate sales.

Social media can create retail sales - with the right marketing

Michael KahnPerformics Worldwide

Retailers have tended to use social as a branding channel, but new ad formats, 'buy now' buttons and shoppable cards are causing retailers to use social for direct response. Kohl's launched a fashion line via a live fashion show streamed on Periscope and YouTube with shoppable calls to action.

Marketing Retail

This article is part of a collection of articles on marketing retail. Read more.

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