How a digital marketing strategy radically re-positioned high-street retailer Argos
Marketing Retail
This article is part of a collection of articles on marketing retail. Read more.
Argos, a unique analogue retailer that combined catalogue shopping with in-store collection, embraced e-commerce to offer multichannel shopping to its vast product inventory with 'Click and Collect' from its 750-plus UK stores, conveniently situated in busy urban high streets. An agile digital marketing strategy repositioned the retail brand and won new customers by focusing on speed, dynamism and convenience.
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