Can traditional organisations meet the expectations of the next generation?

This article covers a forum discussing how traditional organisations can develop their communications to adequately speak to younger generations with new expectations.

Can traditional organisations meet the expectations of the next generation?

Charlie Dawson and Simon Caulkin

In April of this year, The Foundation held a forum exploring how companies respond to generational differences. Panel members Giles Pearman, with experience of Capital Radio, Paula Nickolds, commercial director of John Lewis, and Michelle Morgan, founder and CEO at Livity, a creative agency specialising in communication with young people, shared their experiences.

Occasionally a brand or a business or a band or a film just nails it for a generation. It's a social phenomenon - a whole group that gets it together, in a...

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