Three absurdities laid bare by the poisonous EU referendum

This article explores the flaws in the UK's political system and its advertising, which have been exposed by the result of a referendum in the UK on membership of the European Union.

Three absurdities laid bare by the poisonous EU referendum

Jeremy Bullmore

The EU vote has exposed flaws in both our politics and its advertising.

Back in the 1960s, JWT London was without a significant retail account. (In keeping with our brand positioning, we did have Asprey's.) So in the hope that he would help us plug this great gap in our brand portfolio, we took on someone who had been a Marks & Spencer graduate trainee, and the first thing he encouraged us to do was spend quite a lot of our own money on some retail research.

I forget...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands