Three absurdities laid bare by the poisonous EU referendum
The EU vote has exposed flaws in both our politics and its advertising.
Back in the 1960s, JWT London was without a significant retail account. (In keeping with our brand positioning, we did have Asprey's.) So in the hope that he would help us plug this great gap in our brand portfolio, we took on someone who had been a Marks & Spencer graduate trainee, and the first thing he encouraged us to do was spend quite a lot of our own money on some retail research.
I forget...